![]() If evening emails have a low open-rate, try sending an email in the morning.įollow-up emails enable you to try different variants until you achieve the desired action from your subscribers. So it would be a good idea to send the next follow-up email in the evening. If you send emails at 3 pm, many people from your audience are likely busy. There is no particular time that is best for sending follow-up emails. ![]() In a follow-up email, you can propose discounts for products that enrich the original purchase. Product sale follow-up emails aim to add more value to the previous purchase.Īfter the sale happened, ask the customers about their experience using the item or service they bought from you, and suggest purchasing some additional products. Product Sale Follow-upĪn important goal in marketing is turning a one-time consumer into a loyal client. In case something is interrupted in this process, and the potential client left half-way through the process, lead magnet opt-in follow-up reminds users to finish their subscription. Follow up emails show the value a recipient can gain after completing their subscription. For the second step of the double-opt-in, subscribers go to their email inbox to confirm the subscription. People subscribe and provide their email addresses in exchange for a specific reward mentioned in a subscription form. And at last, this style of email offers a hint that a user will have more tools in their arsenal within a paid plan. The primary purpose of this type of follow-up email is to encourage customers to become a paid customer.įree trial follow-up emails ask for feedback about a product and provide tips about how to use their product to achieve better results. Some SaaS companies offer free trials, letting potential customers test out the value of their software before buying the full version. After that, follow-up emails will be sent without your participation. You can once set up a sequence of follow-up emails to cover a particular scenario. Sending follow-up emails is an automated process with SendPulse. Follow-up emails sift the engaged audience from the users that will never communicate with your brand. ![]() Perhaps they’ve subscribed expecting to have something for free. There is no way you will convert people who are indifferent from the beginning. It’s a primary concern to make follow-up emails work for the sake of both customers and the brands that send them. Follow-up emails show that you care and that your brand stands by a customer-centered approach. With follow-up emails, you don’t send just one cold email hoping that people will take action, but you work hard to put your business in front of them. A follow-up email is a way to add value and to assist your customers in every step of the buyer's journey. People are busy, or your email may be lost in an inbox among hundreds of other emails. There are many reasons for recipients not to open an email.
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